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Hyundai Wins The Big Game Auto Ad Wars
Hyundai Wins the Big Game Auto Ad Wars
February 5, 2013
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February 5, 2013
While some automakers gambled on long, emotional or quirky Big Game ads, Hyundai's commercials were the most effective drivers of web traffic, reports CNN Money. The automotive websites Edmunds.com and AutoTrader.com analyzed Internet traffic during the Big Gamel to see which ads resulted in large traffic surges during the broadcast. The big winner ? at least in terms of immediate interest ? was Hyundai, which saw a 738 percent increase in traffic to Edmunds.com pages about its Santa Fe model after the company's ad hit the air. On AutoTrader.com, the increase was even bigger, with Web site interest rising over 1,000 percent. One Santa Fe ad, featuring the recently re-designed seven-seat version of the SUV, depicted a young boy and his mother gathering a group of friends to confront some bullies at a local park. Another ad, which aired just before the start of the game, depicted parents and kids on an outrageous outing in a Santa Fe. On AutoTrader.com, the next big winner after the Santa Fe was the Kia Forte compact car from Hyundai's Korean sister-brand.
2012 Hyundai Veloster Named One Of The "10 Coolest New Cars Under $18,000" By Kelley Blue Book's KBB.com
2012 Hyundai Veloster Named One Of The "10 Coolest New Cars Under $18,000" By Kelley Blue Book's KBB.com
June 20, 2012
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June 20, 2012
Costa Mesa, Calif.- The 2012 Hyundai Veloster has been named one of the "10 Coolest New Cars Under $18,000" by Kelley Blue Book's kbb.com. Editors of the trusted new- and used- car information resource applauded the three door coupe for its innovative technology and unique styling.
"Packed with a unique brand of versatility, innovative technology and left-field styling, the Hyundai Veloster challenges the status quo to a duel," said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book's kbb.com. "The 3-door Veloster- one on the driver's side, two on the other- is among the most distinctive cars available at any price."
Two criteria, fun-to-drive and fun-to-own, are critical among the deciding factors of what the kbb.com editors freely admit is a very subjective "cool factor." Each vehicle on the list is available for purchase at $18,000 or less, using Kelley Blue Book's exclusive Fair Purchase Price as the yardstick. Kelley Blue Book's Fair Purchase Price is the price consumers typically pay for a car, based on actual new-vehicle transactions and updated weekly for changing market conditions.
"We're honored that kbb.com is recognizing the Veloster as one of the coolest new cars under $18,000," said Scott Margason, director, Product Planning, Hyundai Motor America. "The Veloster offers great fuel economy, iconic design and advanced technology features all at an affordable price. It was definitely created with the cool factor in mind."
As one of Hyundai's first models to achieve 40 MPG, the Veloster delivers the functionality of a hatchback but style and sporty design of a coupe. The Veloster also features Hyundai's Blue Link telematics system and Pandora internet radio with seven-inch touch-screen display.